Exotic wholesaler

Company

Quality guaranteed

Affordable prices

Everything in stock

Personal service

Company

Who we are

Amar Import & Export is a leading exotic wholesaler and horticulture company with over three decades of experience in exotic fruit, vegetables and specialty products. Since 1983, we have put together a complete assortment on stock in our warehouse and cultivated the freshest produce from our greenhouse in The Hague, the Netherlands. We are committed to bringing authentic taste and authentic service to supermarkets, restaurants, embassies and other wholesalers in countries across Europe.

1

Horticulture

2

Wholesale

Our values

  • Sourcing quality products and produce from trusted suppliers.
  • Providing consistent supply and timely delivery.
  • Responding to customer needs with a personal and flexible service.
  • Making smart business decisions to offer great products at competitive prices.
  • Improving our farming techniques to be innovative and sustainable.

Authentic taste, authentic service

We are pleased to bring you the true taste of the exotic products we know so well. At Amar Import & Export, we believe in personal service and long-term relationships. Over the years, we have built our business based on the values we share with our partners and our customers.

How we began

Two Singh brothers start out in 1983 with a vision to bring a higher quality of goods from exotic cultures to the Netherlands. They begin with a warehouse in The Hague and a greenhouse in Rotterdam: Amar Import, Wholesaler in Exotic Products was born.

The second-generation of the Singh family joins the company in 2006 with new ideas for the future of wholesale in exotic fruit, vegetables and specialty products. The ambition is to further modernise the business while preserving the personal quality and service that has made them famous. Amar Import & Export is currently welcoming new customers from all over Europe.

Authentic taste together with authentic service proves to be a winning combination. As word spreads, Amar Import & Export becomes an international player in 2010. As the number of clients grows, so does the team. The warehouse is extended to make room for a greater assortment and more inventory. Both the selection and the warehouse keep growing over the years.

By 2015, Amar Import outgrows its greenhouse in Rotterdam and moves to a new, larger location in Nootdorp to introduce modern horticultural farming. The Singh family is constantly innovating the techniques they use to produce the freshest fruit and vegetables with the richest flavours.

In response to the challenges of importing produce from Suriname, Amar Import & Export dedicates its greenhouse in 2015 to cultivating Surinamese fruit and vegetables. They continue to import specialty goods from Suriname on a large scale.

With the success of the Habanero peppers from their greenhouse, Amar Import & Export introduces their family’s recipe for sambal to their assortment. It’s locally-grown, homemade and hot, hot, hot!

  • 1983

    AMAR IMPORT FOUNDED BY SINGH BROTHERS

  • 1986

    GREENHOUSE OPENS IN ROTTERDAM

  • 1992

    WAREHOUSE OUTGROWS LOCATION, MOVES TO FOREPARK

  • 2006

    SINGH, 2ND GENERATION JOINS THE COMPANY

  • 2015

    GREENHOUSE MOVES TO BIGGER LOCATION IN NOOTDORP

  • 2015

    MODERN HORTICULTURAL FARMING IS INTRODUCED

  • 2017

    HABANERO SAMBAL FAMILY RECIPE ADDED TO ASSORTMENT

CERTIFICATION

Amar Import & Export undergoes annual inspection by an external agency and is compliant with HACCP standards.

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