Two Singh brothers start out in 1983 with a vision to bring a higher quality of goods from exotic cultures to the Netherlands. They begin with a warehouse in The Hague and a greenhouse in Rotterdam: Amar Import, Wholesaler in Exotic Products was born.
The second-generation of the Singh family joins the company in 2006 with new ideas for the future of wholesale in exotic fruit, vegetables and specialty products. The ambition is to further modernise the business while preserving the personal quality and service that has made them famous. Amar Import & Export is currently welcoming new customers from all over Europe.
Authentic taste together with authentic service proves to be a winning combination. As word spreads, Amar Import & Export becomes an international player in 2010. As the number of clients grows, so does the team. The warehouse is extended to make room for a greater assortment and more inventory. Both the selection and the warehouse keep growing over the years.
By 2015, Amar Import outgrows its greenhouse in Rotterdam and moves to a new, larger location in Nootdorp to introduce modern horticultural farming. The Singh family is constantly innovating the techniques they use to produce the freshest fruit and vegetables with the richest flavours.
In response to the challenges of importing produce from Suriname, Amar Import & Export dedicates its greenhouse in 2015 to cultivating Surinamese fruit and vegetables. They continue to import specialty goods from Suriname on a large scale.
With the success of the Habanero peppers from their greenhouse, Amar Import & Export introduces their family’s recipe for sambal to their assortment. It’s locally-grown, homemade and hot, hot, hot!